Privacy Policy

Last updated: 8 September 2026

South West AV is a trading name of Sporty Stars Activity Group Limited, a company registered in England and Wales under company number 11856393.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.southwestav.co.uk, contact us, request a quotation, purchase or hire equipment, use our services, or otherwise interact with South West AV.

1. Who We Are

For the purposes of UK data protection law, the data controller is:

Sporty Stars Activity Group Limited
Trading as South West AV
Company number: 11856393

Business address:
Eastmoor Barton
Brampford Speke
Exeter
Devon
EX5 5DY
United Kingdom

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the contact details provided on our website.

2. Information We May Collect

Depending on how you interact with South West AV, we may collect:

  • your name;

  • email address;

  • telephone number;

  • postal or business address;

  • company or organisation name;

  • information contained in enquiries and quotation requests;

  • details of products or services you enquire about, hire or purchase;

  • order, booking and transaction information;

  • payment-related information;

  • correspondence between you and South West AV;

  • marketing preferences;

  • IP address, browser, device and website usage information;

  • information collected through cookies and similar technologies; and

  • any other information you choose to provide to us.

3. How We Collect Your Information

We may collect personal information when you:

  • visit our website;

  • complete an online contact or enquiry form;

  • request a quotation;

  • telephone or email us;

  • purchase or hire equipment;

  • book installation, production, technical or other services;

  • enter into a contract with us;

  • subscribe to marketing communications; or

  • otherwise communicate or do business with South West AV.

We may also automatically collect technical information when you use our website through cookies and similar technologies.

In some circumstances, information may be received from third parties such as payment providers, suppliers, subcontractors, business partners or publicly available sources.

4. How We Use Your Information

We may use personal information to:

  • respond to enquiries;

  • prepare and provide quotations;

  • process orders, bookings and equipment hires;

  • provide audiovisual equipment, installation, production, technical support and related services;

  • arrange delivery and collection;

  • communicate with customers regarding projects, orders or bookings;

  • process payments and refunds;

  • provide customer support and after-sales service;

  • manage our relationships with customers, suppliers and contractors;

  • maintain appropriate financial and business records;

  • operate, secure and improve our website;

  • prevent fraud and misuse;

  • comply with legal, accounting, tax and regulatory requirements; and

  • send marketing communications where permitted by law.

5. Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Contract – where processing is necessary to provide a quotation, enter into an agreement with you or fulfil a contract for products, equipment hire or services.

Legal obligation – where we need to process information to comply with legal, accounting, tax or regulatory requirements.

Legitimate interests – where processing is necessary for our legitimate business interests, provided those interests do not override your rights. This may include responding to business enquiries, managing customer relationships, improving our services, protecting our business and preventing fraud.

Consent – where you have given us permission to use your information for a particular purpose, such as certain marketing communications or non-essential website cookies. You may withdraw your consent at any time.

6. Payments

Where you make a payment to South West AV, payment information may be processed by a third-party payment provider.

We may receive information confirming the transaction but may not receive or store your complete debit or credit card details.

Any third-party payment provider will process personal information in accordance with its own privacy policy and applicable data protection requirements.

7. Marketing

We may send information about South West AV products, equipment, services, offers and other relevant news where permitted by law.

Where consent is required, we will obtain your permission before sending marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.

Opting out of marketing will not prevent us from sending necessary communications relating to an enquiry, quotation, order, booking, hire or existing contract.

8. Cookies and Website Analytics

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to operate. Other cookies may help us understand how visitors use our website, measure performance or support marketing activities.

Where required by law, non-essential cookies will only be placed or accessed after you have provided the appropriate consent.

Where available, you can use our website's cookie controls to accept, reject or manage non-essential cookies.

Further information about the cookies used on our website should be provided through our Cookie Policy or cookie consent tool.

9. Sharing Your Information

We may share personal information with trusted third parties where reasonably necessary to operate South West AV and provide our products and services.

These may include:

  • website and IT providers;

  • payment processors;

  • accountants and bookkeeping providers;

  • delivery and courier companies;

  • equipment suppliers;

  • subcontractors and freelance technicians;

  • venues and project partners where necessary to deliver a service;

  • email and communications providers;

  • analytics and website service providers;

  • insurers;

  • legal and professional advisers; and

  • government bodies, regulators or law-enforcement authorities where required by law.

Where an organisation processes personal information on our behalf, we take appropriate steps to ensure that personal information is handled securely and in accordance with applicable data protection requirements.

We do not sell your personal information.

10. International Transfers

Some technology or service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with UK data protection law and that appropriate safeguards are in place where required.

11. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax and regulatory requirements.

The appropriate retention period will depend on factors including:

  • the nature of our relationship with you;

  • the type of information involved;

  • whether we have an ongoing contractual or business relationship;

  • applicable legal and financial record-keeping requirements; and

  • whether information may be required to establish, exercise or defend a legal claim.

When information is no longer required, we will securely delete, anonymise or otherwise dispose of it as appropriate.

12. Keeping Your Information Secure

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or destruction.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you certain rights in relation to your personal information.

These may include the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information in certain circumstances;

  • request restriction of processing in certain circumstances;

  • object to certain uses of your personal information;

  • request portability of certain information;

  • withdraw consent where processing is based on consent; and

  • complain about how your personal information has been handled.

These rights are subject to applicable legal conditions and exemptions.

To exercise any of these rights, please contact South West AV using the contact details on our website.

14. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to resolve the matter.

You also have the right to make a complaint to the UK's data protection regulator:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

15. Third-Party Websites

Our website may contain links to websites operated by third parties.

South West AV is not responsible for the privacy practices of those websites. We recommend reviewing the privacy information provided by any third-party website or service before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.

The latest version will be published on www.southwestav.co.uk, with the date of the most recent revision shown at the top of this policy.

17. Contact Us

If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact:

South West AV
A trading name of Sporty Stars Activity Group Limited
Company number: 11856393

Eastmoor Barton
Brampford Speke
Exeter
Devon
EX5 5DY
United Kingdom

Website: www.southwestav.co.uk